2010: A Year in Tea
William I. Lengeman IIITea in 2010 surged yet again: online purveyors opened brick-and-mortar shops, matcha went mainstream, and tea geeks flocked to Steepster and blogs. “Almost teas” like guayusa and kombucha gained buzz; American tea farms sprouted; history and politics revisited Boston Harbor; and luxury, novelty, even “manly” teas stretched credulity.
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