Enjoyment Adagio Teas' retail store

2010: A Year in Tea

William I. Lengeman III

Tea in 2010 surged yet again: online purveyors opened brick-and-mortar shops, matcha went mainstream, and tea geeks flocked to Steepster and blogs. “Almost teas” like guayusa and kombucha gained buzz; American tea farms sprouted; history and politics revisited Boston Harbor; and luxury, novelty, even “manly” teas stretched credulity.

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